The "sorrow" of Zhiji Auto

    In the era of smart electric, every player in it is racking his brains trying to redefine the car. For Chinese brands that have been striving to hit "high-end", this also gives them an opportunity to redefine "luxury".
    Recently, we have seen too many "strongest cars below 5 million yuan", high computing power chips with hundreds of TOPS, lidar, continuous natural semantic interaction, zero-gravity seats, in-vehicle play Switch and so on. When people get used to these "flashy" configurations, the threshold of excitement will be further raised, causing the industry to intensify involution. It is conceivable that the user demand collection team and the engineer team of each new car-making force are "brainstorming" in the office every day. The lively scene of how to "stack" the next car. In order to complete KPIs or OKRs, some purely formal "ineffective technology" will inevitably appear. And this has also created the "sadness" of Zhiji Auto: it is clearly the powerful car maker, but it cannot stand on the high ground of public opinion on new energy smart cars. Zhiji Auto wants to break this vicious circle, saying no to stacking materials and dazzling skills, it believes that what users need is effective.
    According to a survey by JDPower, in the past three years, the most common complaint of new energy vehicle owners about new cars is "unpleasant smell in the car". Not only that, but it is far more unpleasant than the second "tire noise". Based on this, Zhiji Automobile is particularly concerned about the control of VOC substances such as cabin odor and pentatrialdehyde. At a salon event on July 6th, Zhiji introduced that the eight “pentaphthalaldehyde” items of the VOC national standard on Zhiji L7 were all as low as 1/10 of the national standard limit, and recently won the only full score from the China Automotive Research Institute. CN95 fresh air cockpit test certification. To put it simply, the air quality in the cabin of a newly off-line Zhiji L7 is close to or better than the air quality in the car that has been bought for more than 180 days.
    This work is known as the goal of "180+ pure taste" within Zhiji, and a "clean taste workshop" has been created for this purpose. Here, the whole industry chain is controlled from raw materials to interior parts, and the invisible interior parts are also deeply deodorized. For example, Zhiji L7 interior plastic raw materials are made of ultra-low odor PP base material, and each part has undergone a series of processes such as raw material particle treatment, parts baking to remove odor, and leather raw materials to wash and disperse odor; Aniline leather. It is said that the lower shrubs and grasses here, the fresher air and less mosquito bites, so the cowhide in this area has fewer flaws and is more valuable. The Clean Flavor Workshop also has a tens of thousands of square meters of front-end deodorization workshops. The exclusive material rack design can realize the "full exposure" of the parts. With the exclusive ventilation design and aldehyde removal solution, the parts can be ventilated and deodorized 7*24 hours. Aldehyde removal. The fresh air system can replace all the air in the factory every 20 minutes, and cooperate with the water-based cleaning and aldehyde removal process to ensure that the parts are loaded in a harmless, odor-free and pure state after being placed for 7 to 10 days.
    Hearing is another point of differentiation that Zhiji L7 wants to create. On this car, the "bringing principle" is not adopted to directly carry the big-name audio equipment and install it on the car. In the company's view, distorted sound requires more compensation and adjustment by the human ear, which invisibly consumes physical strength. High-quality sound can make people get the maximum relaxation in the cabin. On Zhiji L7, a total of 22 top speakers achieve a comprehensive power of 1120W, and use dual-core DSP chips, integrating thousands of hours of master tuning and intelligent software algorithms, creating the ethereal and distant treble, mid-range tenderness, and bass majestic. sound effect.
    The fluency of human-computer interaction is also the basis for determining whether a car can be labeled as "smart". Thanks to the application of the 8155 chip, the IM OS multi-screen unbounded intelligent interactive system operates smoothly, and the navigation, zooming, dragging, and random sliding and switching of the function menu interface are quite smooth. By swiping your finger, the main and co-drivers can deliver video images to each other. In order to avoid users who have changed from the era of physical buttons to be unaccustomed to touch screen menus, Zhiji L7 integrates common functions such as temperature control and window lift on the "Quick Page", so there is no need to search for each secondary submenu. The zoned voice function also allows occupants in any position to have the same sense of presence. It is true that Zhiji L7 does not have fancy features such as space zero-gravity seats, queen seats, and game singing K. But as Liu Tao, the co-CEO of Zhiji, said, this car is for users to relax, drink coffee, and swipe their mobile phones during commuting, so as to "supplement energy" for the body and mind, rather than use it in an already exhausted state. Those heavy entertainment projects further consume physical strength.
    So, can the advanced and restrained cockpit layout, sophisticated but not exaggerated material application, and functional design based on actual needs impress you in this era of surging smart cars?


    Leave a Reply

    + =